Zynga has begun accepting Bitcoin as payment for in-game microtransactions across web versions of their entire portfolio. This news is of concern for players of FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille. The new payment model is in its "testing" phase and has been implemented in association with BitPay, a startup that is growing at a very fast rate (establishing transactions worth over $100 million in December alone). This makes Zynga the first major games outfit to accept payment in cryptocurrency. One might go as far to say that this is the start of a new era.