i think proton should make the statement like this, EXORA is a short form of ” EXTRAORDINARY “…every single word in EXORA is there…so u can pronounce it (ex-xora), not (i-xora)…abis cerita…DSZ nak kelentong pun x pandai…still mau belit2 lg…so the tagline can be like this, ” The Extraordinary MPV…” bleh ke mcam tu…hehehe…