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Yallah

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Founded in 1926, Tudor is probably best known for being the sibling company of Rolex: the single most famous luxury brand in the entire world. Rolex’s founder, Hans Wilsdorf originally created Tudor watches to be the more affordable alternatives to those made by Rolex, and the two brands have an unusual and intertwined history that dates back nearly an entire century to the very earliest days of the Tudor company name. However, following Tudor’s global relaunch in 2009, many new collectors are starting to take note of this historic Swiss watch manufacturer and Tudor has finally stepped out of Rolex’s shadow, cultivating a new generation of passionate collectors in the process.
The Tudor brand as we know it today is drastically different from the one that has existed for most of history. In fact, Tudor stopped selling watches entirely to the United States during the early 2000s and only resumed selling to the American market in 2013. Additionally, a big part of the reason why Tudor was able to succeed during its early years was that it was able to use Rolex’s waterproof Oyster case, which allowed buyers to have access to Rolex’s legendary durability at a more affordable price point. However, the modern Tudor company no longer relies on its ties to Rolex and it now even produces its own in-house movements, further bringing it out of Rolex’s shadow and making the gap between these two companies closer than ever before. To fully appreciate Tudor is to understand its history, so below we are taking a look at the complete history of Tudor watches.
 
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