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Google Adsense Part 3 (2012)

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Three Steps to Find Low-Competition, High-Volume Keywords

Step #1: Develop a seed list of keywords

A “seed” list of keywords is simply a group of generic keywords that have high search volume. I won’t go into the detailed steps in this post, because I’ve already done so in my post on brainstorming a seed list of keywords, but here are the two broad steps:

Pick a niche that you’re interested in, or have knowledge of
Brainstorm a handful of keywords for that niche (try to think of keywords that solve problems or satisfy desires. So if your niche is surfing, you might start by brainstorming generic keywords like “surf”, “surfboard”, and “board trunks”, then dive a little deeper into more specialized keywords like “surf vacation”, “wave report”, and “surfari” (yes, such a word exists. I’m a surfer!).
Get synonyms of those keywords from tools like Google Insights for Search, Deeper Web, Quintura, and Thesaurus.com.

Step #2: Find out search volume and CPC for your seed keyword list

Next you want to take that seed keyword list and run it through a keyword tool that tells you how much search volume each keyword gets each month, and how much the cost-per-click is.

There are lots of keyword research tools out there, and most of them only get their data from Google. In other words, they only tell you how much search volume a particular keyword gets on Google each month, along with how much Google advertisers are paying for that keyword. But given that Google has 85% of the global search market, I guess that makes sense!

And that’s why I prefer to go straight to the source when I’m doing keyword research, and use the Google keyword tool.

But there’s another tool that I came across recently that has revolutionized my keyword research, cutting down the time it takes MASSIVELY. This tool also has the best keyword competition features I’ve seen, and it’s extremely quick (if you’ve used tools like Market Samurai, you know the pain of waiting for a keyword tool to slowly crank through its analysis!)

The tool I’m talking about is Long Tail Pro, and I’ll give you a detailed description of what it does in a minute. Long Tail Pro is a paid tool, so let me first discuss the free option, which is the Google Keyword Tool.
 
Two Best Keyword Tools for Keyword Research

Google Keyword Tool (free option)

I’m not going to provide detailed instruction on how to use the Google keyword tool here (because I’ve covered that in my post Google Keyword Tool: The Ultimate Step-by-Step Guide), but I will briefly show you how to use the tool to get the information you need to start your competition research.

I’ve had a bad cold lately, so one of the keywords that’s been on my mind is “cold remedies” (as in “give me some remedies for this frigging cold, quick!)

When I type the term “cold remedies” in to the Google keyword tool, here are the results I get

cold_remedies_google_keyword_tool.png



As you can see from the screenshot above, the term “cold remedies” is searched 9,900 times per month on Google.

Note a few things from the screenshot:

I made sure to select “Exact” from “Match Types” on the left-side of the screen. This will show me the average number of times the exact term “cold remedies” is searched on Google each month.
If I had just kept the default match type on (“Broad” match), the search volume would be MUCH higher. But it wouldn’t be an accurate reflection of how many people for “cold remedies” each month, because Google includes lots of related search terms with its broad match results.

ALWAYS select “Exact” as the match type when doing research on the Google keyword tool!

Google says the “competition” for this keyword is “High”. That doesn’t mean the SEO competition is high – it means the pay-per-click competition is. In other words, lots of advertisers are paying to have their ad shown on the right side of the screen when someone searches on “cold remedies”.
High advertiser competition is a good thing if you’re setting up a website targeting this keyword and want to monetize the site with Adsense ads – because high advertiser competition means the cost-per-click will be higher, and you’ll get paid more every time someone clicks an ad on your site!

Global monthly searches is 9,900. This means that 9,900 people search Google for the exact term “cold remedies” every month (on average). This is a great number of exact-match searches to target for a niche website.
The average CPC (cost-per-click) for the term “cold remedies” is $6.21. This is a relatively high CPC, and would mean you would get paid $4.22 (based on Google’s Adsense revenue share).
So judging by the Google tool results, this keyword has some promise – it gets a good amount of exact-match searches each month, and has a high cost-per-click.

But that tells us nothing about the search engine competition. If the keyword “cold remedies” gets lots of searches and has a high CPC, lots of website owners must be trying to rank on the first page of Google for that term, right?

Not necessarily. I’ve seen a good amount of keywords that have little competition and a decent amount of searches each month (like the keywords that my surgery and niche health websites are built on). And as Google has reported, 25% of the keywords searched on Google every month have never been searched for before!

But the simple fact is you can’t tell how hard it will be to rank for a particular keyword by looking at data from the Google keyword tool. You need a tool that quickly and accurately gives you key indicators on the search engine competition for a keyword.

I’ve researched – and used – many keyword research tools, and the ones that give the best data and save the most time are paid tools. Fortunately, some of the best tools don’t cost very much, especially when you consider the huge amount of time you can save by using them. I actually don’t see these tools as an expense – I see them as an investment because they help me make money faster!

The main keyword research tool I’ve used in the past is Market Samurai (and I’ve dabbled a little in Micro Niche Finder). But recently I started using a new tool called Long Tail Pro, and it has quickly become my favourite tool.
 
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1 U.S. Dollar USD 3.0395 [0.3287] 3.0425 [0.3290]
 
rate USD bulan ni rendah
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1 U.S. Dollar USD 3.0395 [0.3287] 3.0425 [0.3290]

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