How to Find Keywords with Low Competition and High Search Volume: The Ultimate Guide
There are two ways an internet marketer can find low-competition, high-volume keywords:
Do smart keyword research
Hire a monkey to choose some keywords out of a hat, and hope he gets it right!
Now, before you think I’m being smug, let me say that keyword research is a skill that many people find hard to master (and took me quite a while to get the hang of). I regularly receive emails from internet marketers (some new, some not-so-new) who are going about keyword research all wrong.
In this article I’m going to try to remedy that problem by showing you the steps to find keywords that get a decent amount of searches each month, but that won’t take you years to rank for.
But first, let me clarify what exactly a “low-competition” keyword is.
What is a Low-Competition Keyword?
When internet marketers say that a keyword is not competitive, they mean it would be easy to get their site to rank #1 for that keyword in Google. This often means that few website owners are vying for the #1 spot for that particular keyword.
A crucial mistake that IM newbies make when launching their first website is not checking the competition of the keywords they’re trying to rank for. I made this mistake when first starting out, too. I picked a niche (home improvements), thought it would be neat to make a website about it, and proceeded to launch a site with over 100 pages of content on it. The site took me months to create, and when I finally finished it…
Nothing.
No traffic! Just the sound of crickets chirping.
That site took months to get any visitors, and it was only by luck that I managed to get any traffic at all.
Eventually I learned that the VERY FIRST STEP in building a new website (once you’ve completed your niche research) is doing proper keyword research. That insight led me to learn the fine art of researching keywords, and has allowed me to launch sites that rank – and start earning revenue – quickly.