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White Rabbit Creamy Candy is a brand of candy manufactured by Shanghai Guan Sheng Yuan Food, Ltd.
White Rabbit Creamy Candy is white, with a soft, chewy texture, and is formed into cylinders approximately 3 cm long and 1 cm in diameter, similar to contemporary western nougat or taffy. Each candy is wrapped in a printed waxed paper wrapper, but within this, the sticky candies are again wrapped in a thin edible paper-like wrapping made from sticky rice.
The rice wrapping layer is meant to be eaten along with the rest of the candy and can be found in the list of ingredients in the UK as "Edible Glutinous Rice Paper (Edible Starch, Water, Glycerin Monostearate)" along with liquid maltose, white granulated sugar, whole milk powder, butter and food additives (gelatin, vanillin). corn starch, syrup, cane sugar, butter, and milk. Each candy contains 20 calories.
White Rabbit sweets have been advertised with the slogan, "Seven White Rabbit candies is equivalent to one cup of milk", and positioned as a nutritional product in addition to being a sweet. The candies hence accompanied the growth of a generation. Former students of the early Deng Xiaoping era in China (1978 to the early 1990s), have been reported to have taken this slogan literally and made 'hot milk' in their dormitory cooking rings by dissolving the candies in a pan of hot water.
http://en.wikipedia.org/wiki/White_Rabbit_Creamy_Candy
