strom
Legendary Member

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- 17,846
- Joined
- Jul 18, 2011
- Messages
- 17,846
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Our objective was to launch a nose cleansing set of the nasal spray brand Aqua Maris in Russia. We decided to create a new sport – Competitive Nose Cleansing, sponsored by Aqua Maris. First, we established the International Federation of Jala Neti in Lausanne (Jala Neti is a yoga name for nose cleansing).
Then, we organized the World Championship Jala Neti in Amsterdam and put live coverage of the 5 litre Men’s Final on YouTube. Our campaign generated over 1.000.000 views, and the site of Aqua Maris received 46% more visitors. Watch the campaign video and read the full story below.
http://novocortex.com/work/viral-campaign-for-aqua-maris-in-russia/
Then, we organized the World Championship Jala Neti in Amsterdam and put live coverage of the 5 litre Men’s Final on YouTube. Our campaign generated over 1.000.000 views, and the site of Aqua Maris received 46% more visitors. Watch the campaign video and read the full story below.
http://novocortex.com/work/viral-campaign-for-aqua-maris-in-russia/