Bulls and bears are named for the way each of these animals strikes: bull charges with its horns, using an upwards motion and a bear slashes with its claws, moving downwards.
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Being more conservative with your risk is always better than being more aggressive with your reward. Learn more about Risk Management here: https://goo.gl/Tt9A6H
Open position to buy an asset, with the expectation of profiting from advancing prices. In Forex, a long position involves buying the base currency and simultaneously selling equivalent units of a counter currency.