Easy Group Launches easybitcoinapp for Simplified Bitcoin Transactions
The Easy Group has introduced easybitcoinapp, a mobile application powered by Uphold, aimed at making bitcoin buying and earning more accessible for everyday users. This announcement was made on September 9, 2025.
The app features three earning mechanisms: a 1% welcome bonus on the first $5,000 of recurring monthly purchases, 2% bitcoin rewards after three months of consistent buying, and a 4.5% APY on USD balances paid out in bitcoin. It is designed for consumers who find current platforms complicated.
Easy Group referenced an Opinion Matters survey indicating strong consumer confidence in bitcoin, with 88% of respondents believing it will increase in value over the next decade. Uphold highlighted FDIC insurance on USD balances and instant conversion to bitcoin as key features. The group positioned the product as a means of financial empowerment and increased access to bitcoin.
A UK version of the app is expected to launch later in 2025.
