awecastello
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- Jun 9, 2012
- Messages
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Our client is a leading regional B2B and B2C marketplace solution provider with aggresive expansion plan in the Southeast Asia Region. We are seeking for marketing professional who has the passion to drive promotional activities via CRM management and has recent experience in loyalty and retention marketing
Responsibilities:
Responsible for marketing promotional activities for acquired users.
Ø Owned marketing promotional calendar for acquired users in SEA to drive engagement and conversions.
Ø Develop, execute and track customer segmentation, user lifecycle and CRM programs for SEA including:
a. Develop marketing promotional strategy and plans to achieve user activities for conversions and loyalty retention
b. Define and validate existing/new digital communications programs for acquired userbase; including test plans to increase ROIs
c. To utilize existing consumer marketing channels such as social marketing – Facebook, Twitter, eDMs, mobile to drive engagement
d. Work with internal & external teams/partners to create and execute set programs
e. Define and develop analytics to track these promotional programs for measuring success and efficacy
f. This candidate will also be responsible to help deliver on key metrics, including revenue and customer engagement metrics (e.g. NPS).
Ø Creative and production management, delivery and tracking management
Ø Collaborate with regional and local marketing teams to deliver meaningful user activation programs for SEA
Ø Collaborate with internal business units to deliver meaningful promotional programs for targeted customer segments
Ø Agencies/ Vendor management
Ø Other marketing support of functional tasks including budget management, campaign fulfillment, etc
Requirements:
~ To be successful, candidate must have a real passion for digital and strive in a very “hands-on” environment.
~ Quantifiable track records in managing, creating, developing and delivering successful promotional programs in SEA to drive repeat purchase, retention and loyalty
~ Direct marketing experience in handling communications (eDMs), customer lifecycle management (CRM) and consumer engagement programs for SEA.
~ Worked with Analytics Team to build up measurements for promotional programs and established a profile for customer base and usage behavior.
~ Experienced in customer segmentations relating to activities in driving loyalty and retention.
~ Background in retail, travel, telecommunication industries is an added advantage
~ Worked in highly competitive environment with quick turn-around
~ Managed multiple internal and external stakeholders including Product, Business Development, Category Management, Account Management to meet set objectives.
~ Knowledge of online payments and e-commerce space is a plus
Responsibilities:
Responsible for marketing promotional activities for acquired users.
Ø Owned marketing promotional calendar for acquired users in SEA to drive engagement and conversions.
Ø Develop, execute and track customer segmentation, user lifecycle and CRM programs for SEA including:
a. Develop marketing promotional strategy and plans to achieve user activities for conversions and loyalty retention
b. Define and validate existing/new digital communications programs for acquired userbase; including test plans to increase ROIs
c. To utilize existing consumer marketing channels such as social marketing – Facebook, Twitter, eDMs, mobile to drive engagement
d. Work with internal & external teams/partners to create and execute set programs
e. Define and develop analytics to track these promotional programs for measuring success and efficacy
f. This candidate will also be responsible to help deliver on key metrics, including revenue and customer engagement metrics (e.g. NPS).
Ø Creative and production management, delivery and tracking management
Ø Collaborate with regional and local marketing teams to deliver meaningful user activation programs for SEA
Ø Collaborate with internal business units to deliver meaningful promotional programs for targeted customer segments
Ø Agencies/ Vendor management
Ø Other marketing support of functional tasks including budget management, campaign fulfillment, etc
Requirements:
~ To be successful, candidate must have a real passion for digital and strive in a very “hands-on” environment.
~ Quantifiable track records in managing, creating, developing and delivering successful promotional programs in SEA to drive repeat purchase, retention and loyalty
~ Direct marketing experience in handling communications (eDMs), customer lifecycle management (CRM) and consumer engagement programs for SEA.
~ Worked with Analytics Team to build up measurements for promotional programs and established a profile for customer base and usage behavior.
~ Experienced in customer segmentations relating to activities in driving loyalty and retention.
~ Background in retail, travel, telecommunication industries is an added advantage
~ Worked in highly competitive environment with quick turn-around
~ Managed multiple internal and external stakeholders including Product, Business Development, Category Management, Account Management to meet set objectives.
~ Knowledge of online payments and e-commerce space is a plus