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Malaysia Airlines to get new name from September 1st
By David Flynn Filed under: Malaysia Airlines
PUBLISHED 1 JUN, 2015SHARE:ShareTEXT SIZE:SMALLERLARGERWATCH THIS NEWS ITEM ADD TO FAVOURITES
Malaysia Airlines to get new name from September 1st
Malaysia Airlines will be rebranded as of September 1 as part of a sweeping program to re-invent the troubled airline.
The new name is being kept under wraps for now, but according to newly-minted Malaysia Airlines CEO Christoph Mueller – the first non-Malaysian to head the beleaguered airline – it is "Malaysian at heart."
"The brand will be around a Malaysian-centric ideal" Mueller explains.
"We will test it very diligently with test groups because we have to achieve the prediction of a new start in markets where our brand is tarnished."
"The travelling public needs to understand we are not just MAS in a new disguise but truly a start-up [although] of course we want to be as well-known as the old carrier."
Mueller is embarking on what he describes as "hard reset" for the airline, with the name just one factor in a sweeping and ambitious program.
However, he says the new MAS will continue to "serve all continents either directly of via alliances and partnerships."
http://www.ausbt.com.au/malaysia-airlines-to-get-new-name-from-september-1st
Cuba cadangkan satu
By David Flynn Filed under: Malaysia Airlines
PUBLISHED 1 JUN, 2015SHARE:ShareTEXT SIZE:SMALLERLARGERWATCH THIS NEWS ITEM ADD TO FAVOURITES
Malaysia Airlines to get new name from September 1st
Malaysia Airlines will be rebranded as of September 1 as part of a sweeping program to re-invent the troubled airline.
The new name is being kept under wraps for now, but according to newly-minted Malaysia Airlines CEO Christoph Mueller – the first non-Malaysian to head the beleaguered airline – it is "Malaysian at heart."
"The brand will be around a Malaysian-centric ideal" Mueller explains.
"We will test it very diligently with test groups because we have to achieve the prediction of a new start in markets where our brand is tarnished."
"The travelling public needs to understand we are not just MAS in a new disguise but truly a start-up [although] of course we want to be as well-known as the old carrier."
Mueller is embarking on what he describes as "hard reset" for the airline, with the name just one factor in a sweeping and ambitious program.
However, he says the new MAS will continue to "serve all continents either directly of via alliances and partnerships."
http://www.ausbt.com.au/malaysia-airlines-to-get-new-name-from-september-1st
Cuba cadangkan satu
