This controversial ad had the slogan “the tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it”.
According to some sources, the WWF did not commission this ad. It was a South American firm called DDB that was attempting to land an account with the animal non-profit NGO. According to the National Enquirer, after the ad was outed by the site AdFreak.com, WWF immediately issued a quick denial of purpose. Calling the ad “offensive and tasteless”, the World Wildlife Fund claimed it didn't authorize the ad. “SUMMARILY REJECTED” was what WWF told the creative team behind the print terror concept.
While DDB Brazil apologizes for the ad's creation, they still claim it was approved for publication by the local branch of the WWF.
Creative WWF series of print and online advertising. The design is great and the idea is even better! The message is “You can't afford to be slow in an emergency”.
Diesel, the Italian clothing manufacturer, has been raising the heat with a provocative advertising campaign, “Global Warming Ready”, launched at the end of January. A series of newspaper, magazine and billboard advertisements shows models posing in Diesel clothing in a world affected by raised water levels and temperatures. A desert surrounding the great wall, tropical gardens in Paris, London and New York submerged under water, and macaws in Venice, how much worse could it get? While it is hard to take the Diesel campaign entirely seriously, it still packs quite a punch.