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Coinbase’s Base App Rebrand Sends a Little-Known Token Soaring 440% Amid SocialFi Boom
Coinbase’s rebrand of its Wallet into the Base App has kicked off a SocialFi surge, sending Zora's (ZORA) activity into overdrive and leading to a massive rally for its token.
Zora, which lets users mint tradable tokens tied to individual social posts, saw a dramatic rise in use following the app’s July 16 rebrand. The Base app’s features include posting, chatting, and one-tap token minting, integrated with Zora and Farcaster.
The result, according to Dune data, were daily Zora token creations jumping from about 4,000 to more than 15,000, with a peak of 38,000 mints on July 24.
Daily trades rose from 30,000 to over...