Our Beloved Knights and Knightresses,
We bring this unfortunate news with a laden heart. This is going to be
a detailed and an honest email filling you in on the 'behind the
scenes' that we admins went through for the past 2-3months, so please take
the time to read it.
First off, our heartfelt gratitude goes out to alot of you who
supported us through thick and thin and believed in us by re-purchasing and
promoting our site. Thank you for the trust and confidence you have placed
in our unique Knight system.
Its a great concept which fell prey to many variables and did not reach
its full potential. Purchases and new membership did not trickle in as
expected past few weeks especially after the egold situation.
On hindsight, as many of our knights know, we went through many
obstacles from host complains and moving servers multiple times to false
accusations to egold and having many of our egold accounts blocked then and
even now. Even when we paid promptly everyday the site was up, we were
victims of fake bad votes. There was also trolling especially from
members who are paid and are in profit. The biggest blow of all were the 22
days of incessant DDoS attacks that took us offline for almost 2 weeks
and put a dent on our success. Nevertheless, we paid for top-notch
security which kept the site online despite the continued DDoS attacks.
However, our worst fear came true and it was all a little too late by
then.
Up until the DDoS attacks, site was doing phenomenally well to the
extent that if that exponential growth had continued without any
disruptions,
we would have build up a reserve so huge that it would have helped
LightHalzen sustain for many months down the road. Even after engaging
Black Lotus Anti-DDoS package, we were still being heavily DDoSed and site
had to sustain further downtime. This time around, new members
especially those who just joined our esteemed Knighthood, confidence amongst
them diminished substantially and started to withdraw their rebates just
to exit out of the program. Unfortunately momemtum lost from then on.
Even then, we admins persevered and embarked on an extensive advertising
and promotional campaign all over monitors and numerous forums. The
quest to succeed was driving us forward.
Ultimately, the biggest unexpected blow was the news of egold
indictment. Egold being our only payment processor until then caused a major
impact on our program as many in the industry went on a panic mode pulling
their funds out and even members didn't re-purchase as much as they
used to. The egold fiasco had a ripple effect on the industry as a whole
which further crushed the momentum as new membership was at a standtill
and this only further crippled the site. After the egold drama, things
did not pick up as we had hoped and thats when we finally dug into the
reserve pool of funds. This was necessary as we were not at the stage
to allow the LSP to dip below the MAX LEVEL. If we did not do what we
did, there would have been a total loss of momentum which would have
resulted in the sudden death of the site back then. We were hoping that the
panic mode would die down but if you recalled, our thread at MMG was
turned into an egold discussion thread.
Fear and uncertainty was rampant in the air. The first course of action
we took was to quickly add another payment processor E-Bullion, hoping
in vain that things would pick up. Unfortunately, this move did not
bring about the results we had hoped for and we had depleted our reserves
by then.
Which was why Stage 3 Revamp was vital but this led to a major uproar
amongst the masses who started pulling out from the program. Our next
move was to add
Alertpay but even then, we admins ended up using all of our admin funds
to help boost the program, hoping in vain once again that the situation
would improve with stable rates and cycle the shares out.
As its evident, its been a constant long drawn out battle for us admins
with tons of variables which were beyond our control but yet, we kept
coming up with various solutions and never once gave up hope. Someone
else in our shoes would have bailed out long ago. We were determined to
run this site which was why we continued embarking on our advertising
and promotional campaign, buying banners and sponsoring vidcasts.
Disgruntled members due to the reduced max LSP did not wish to vote anymore.
Paying promptly did not matter anymore as people were more into high
risky ROI gambling.
Even after 2 weeks of max 5% LSP, site still failed to show any
improvement and since reserves were depleted completely, we could not complete
our payouts yesterday as we had to wait the following day's purchases
to clear the previous day's rebates. When current purchases and reserves
are in negative and with purchases not trickling in as expected, we are
left with no option but to close the doors of our beloved Castle. Some
may wonder, this is a Profit Share site, why not just let LSP take a
dip? This wont work out, because it will just cause a domino effect where
the next day is 1% followed by 0.1% then 0.01%. If LightHalzen was
launched last year, we might have succeeded. However, factors beyond our
control such as the egold fiasco is something we never anticipated to hit
us as hard as it did.
This has been a great learning curve especially in terms of getting the
best security and which ads and promotions bring about maximum exposure
for a site but most importantly, we had the pleasure and feel blessed
to have met some of the best people left standing in this industry.
We would fondly miss our [milk] Mods and many of our superb Knights to
which we can not thank enough. May God Bless all of you with abundance
of wealth and good health.
Refunds would be impossible as reserves have been depleted to a
negative level. And for those who wish to audit our egold accounts, please
feel free to email us for login details.
We admins will still be around the forums and please accept our apology
for those who incurred losses. We will still be here to answer any
queries and concern you might have and are not going anywhere.
Sincerely,
LightHalzen Team
