Only data surprises matter because market is very fast at pricing incoming data and the window of opportunities (when a shift of expectations happen) is quite short maybe 5-10 minutes after an economic release or an event.Fundamental analysis comprises the understanding the total economy. It is not just the economic data. Market moves according to the all statistic graphs. You have to judge any data release as whole. That's the reason fundamental analysis is more complicated than technical analysis. You should have sound knowledge on economics.